PROJECT NAME

- Oakland Athletics

ROLE

- Account Management

- Inventory Management

- Branding

DATE

02/26/2020

With Phoenix as the hub for the MLB pre-season, the team and I partnered with the Oakland Athletics during their 2020 Spring Training Season for a limited edition baseball cap. 

The hat blended the aesthetic design of the Athletics' iconic branding and produced a sought-after collectible for fashion and baseball fans. This landmark partnership marked the companies inaugural initial entry into sports merchandise, providing the Athletics organization an innovative medium to engage & re-engage their fans.

Available at Hohokam Stadium, sold exclusively during spring training, the hat became an instant collectible and contributed to a new revenue source for the company. Out-of-stock in a matter of days, sales confirmed the venture's success. 

This limited-edition hat technique showcased the potency of a sports-fashion partnership, emphasizing new growth opportunities for the company. This alliance with the Athletics created a model for future collaborations, providing a path to increasing audience engagement and creating revenue in sports. It symbolizes a promising path we’ve been down already for similar brands eyeing collaborations with sports teams.