PROJECT NAME

- Phoenix Children's Hospital

ROLE

- Art Direction

- Graphic Design

- Branding

- Marketing Outreach

DATE

12/03/2019

The team and I embarked on a unique partnership with Phoenix Children's Hospital (PCH) for a project that gave children in care at PCH, the opportunity to design t-shirts and have them created for themselves and for sale at the store. A memorable project, inspired with creativity and purpose – blending the worlds of fashion and children's health care – to inspire & nurture the artistic talent of the youth while also contributing to the hospital working for their care.

The children at Phoenix Children's Hospital were given a platform to express their creativity and imagination by designing their own t-shirt graphics. They saw the clients logo and branding and went to create their own designs. The images were printed on new garments, blending the children's originality with the brand's established image.

What was impactful about this collaboration was the philanthropic intent. The company pledged to donate 100% of the profits from the sales of these t-shirts directly back to PCH. This contribution aided the hospital in its mission of providing world-class healthcare, specifically for children.