PROJECT NAME

- "Wanted" Campaign

ROLE

- Project Manager

- Branding Design

- Inventory Management

- Marketing Strategy

— DATE

09/23/2019

The Manor Phoenix x Nike Golf "Wanted Campaign". Our initiative successfully redefined golf apparel, blending Manor's urban aesthetics with Nike Golf's performance-focused design. This uniting partnership resulted in an exclusive line of golf apparel that bridged sport and style, resonating with a broad demographic.

Our initiative redefined golf apparel, blending Manor's urban aesthetics with Nike Golf's performance-focused design – all in advance of the Golf season's 2019 inaugural event at the Waste Management Phoenix Open. The mash-up of sports and sneaker culture, resonated with a broad demographic.

For the launch, the team and I created a city-wide scavenger hunt. Posting in social and OOH(Out of House) at some of Phoenix's most iconic golf courses, we let golfers know where to get a local preview of the Nike Golf product. This strategy immersed customers in a fun, memorable experience, previewing the retailer products while celebrating Phoenix's rich golf culture. We selected golf courses that included Phoenix's diverse golfing landscape, from pros to duffers, and crafted clues that integrated local golf history, sport-related knowledge, and product line benefits.

This approach resulted in a powerful campaign, cultivating a strong sense of community for the retail vendor and comradery of a shared adventure among the participants. The strategy highlighted the potential of creative community engagement in product releases, offering a deeply resonating experience. This project underscores my dedication to innovative, audience-centric products and experiences, reaffirming a commitment to fostering a sense of community in all the work we do for clients.