PROJECT NAME

- Shake Shack

ROLE

- Branding

- Account Management

- Marketing Strategy

- Inventory Management

DATE

10/27/2017

A unique collaboration between Manor, a local Phoenix shoe retailer and Shake Shack, the recognized national brand of tasty hamburgers, represented a cross-industry, physically adjacent partnership that merged fashion & culinary delight. The results were an exclusive, limited-edition hat and custom custard, available for a limited time, in a single location.

The vision was to combine the innovative, modern design philosophy of Manor with the lively and urban aesthetics of Shake Shack creating an experience that reflected the ethos of both brands. 

We planned the launch to coincide with the onset of fall season, to promote the hats appeal as a prime accessory for community outings. The collaboration between Manor and Shake Shack is a testament to how my team and I were able to develop & manage a unique cross-industry collaboration and create excitement in both the fashion and food industries.

Phoenix shoe retailer Manor and national burger chain Shake Shack forged a unique cross-industry collaboration – a limited-edition hat & a custom custard – combining fashion and food.