PROJECT NAME

- Vida Moulin

ROLE

- Art Direction

- Styling

- Branding

— DATE

11/28/2017

A partnership between Vida Moulin and the company created a local ripple in the lifestyle fashion industry and inspired new trends with sustainable fashion practices.

Vida Moulin, a premier ready-to-wear fashion boutique with a flair for electric blending of lifestyle clothing, connected in a styling partnership with Manor Phoenix, a local sneaker lifestyle and clothing store. 

The project offered both brands the opportunity to come together for a joint lifestyle clothing photoshoot, aiming to showcase their unique style elements to a larger, blended audience, with each brand complementing the other

The collaborative effort brought Manor Phoenix's experience in styling and sneaker culture to Vida Moulin's diversity of lifestyle clothing, which created a visually-compelling, trend-setting campaign. This styling partnership not only enhanced both brands' visibility in the market, but also updated local industry standards for fashion and photography.